Know What Your CustomersReally Do Best

Customers are more valuable than the money they spend. They can help grow your company, whether they buy more or not. Here are three things your customers can give you:

Ideas. It's a great misconception that customers don't know what they want. Research and experience has shown the opposite. Tap your lead customers for innovative ideas.

Credibility. Customers are more credible than you are. This means they make better marketers than agencies or internal employees. Identify your biggest fans and incent them to act as "champions" for your company.

Getting others to buy. Customers are often more interested in a fellow consumer's sales pitch than yours. Find ways to put them in touch with your prospects and let them close the deal for you.

Source: Harvard Business Publishing :Today's Management Tip was adapted from "The Things Customers Can Do Better Than You" by Bill Lee.

Nick Kalikajaros 2019