Connect with Your Audience

Great speakers help listeners understand, relate to, and remember a message by telling stories and using analogies. Narratives make messages more engaging and help listeners connect with a speaker. Even if you're not a born storyteller, you can share personal stories that help illustrate your message and why it's important. By comparing your central point to a familiar image or experience you can immediately connect with your audience, conveying an entire experience in a few words.

Source: Harvard Business Publishing : Today's Management Tip was adapted from "Learning Charisma" by John Antonakis, Marika Fenley, andSue Liechti.

Nick Kalikajaros 2019